Coming Soon: Interactive Data

Check back soon for a more in-depth look at the findings from the 2020 Central Texas Corporate Giving Survey 

Who spearheads giving initiatives at Central Texas businesses?

How do companies choose the nonprofits they support?

In what ways is the COVID-19 pandemic affecting corporate giving?

These are just a few of the questions we asked Central Texas companies.

The Central Texas corporate community is incredibly generous. Time and time again, they step up to address our community’s pressing needs when it matters most. 2020 has been a challenging year for everyone, and we hope our findings provide useful insights to inform your corporate giving efforts. We also hope this data will provide meaningful benchmarks to measure your philanthropy against other Central Texas businesses.

Furthermore, we encourage the nonprofit community to use these insights to better understand how companies prioritize giving, along with their philanthropic goals, methods, and measurements for success.

Together, equipped with this information, let’s work to increase generosity for the benefit of all in our community.

EXECUTIVE SUMMARY

Philanthropy among Central Texas companies takes many different forms, including monetary donations,  employee volunteerism and the donation of products or services. These contributions are the lifeblood for many nonprofits that depend on this support to provide critical services in the community.


In 2020, the COVID-19 pandemic created new, unexpected challenges to this dynamic. For many
companies, increased financial pressure in a tightening economy created the need to reprioritize philanthropic giving. For nonprofits, the pandemic meant fewer opportunities for crucial fundraising events and in-person donor cultivation. Now, more than ever, navigating this landscape is important both  for the companies that give, and the nonprofits that depend on their support.

 

Here are just a few of the findings that stand out in this year’s report: 

Corporate philanthropy in Central Texas has changed in 2020 – approximately 75% of companies surveyed report a change in their giving specifically due to COVID-19. 
 
Supporting the community/altruism is still the most important driver behind an organization’s charitable giving. Companies also see reinforcing workplace culture and building public goodwill as strong motivators.
 
For the first time in our study, the largest number of giving budgets (about 34%) stayed roughly the same, rather than increased, over the previous year. We think this is likely the effect of COVID-19, reducing funds and employee volunteer opportunities.
 
 
 

As in previous years, group volunteering was identified as one of the top ways Central Texas businesses engage their employees in giving.

Volunteer time, however, has gone down. Approximately half of respondents reported their staff’s volunteer hours decreased from 2019 to 2020. This is likely due to COVID-19 limiting the opportunities for in-person events and engagement.

 

Here’s how it’s changed – financial donations are up, volunteer hours are down, and in-kind donations remained about the same.

 

When it comes to choosing nonprofits to support, Central Texas companies are focused on our community: The majority of survey respondents primarily support local nonprofits

 
 
In a shift from last year, more survey respondents (66%) said they rely on perceived alignment of a nonprofit’s mission to their business mission and culture over other criteria in deciding which organizations to support. Previously, the population served by the nonprofit was the leading criteria (still high at 61%).

Insights for Businesses, Nonprofits and Community Leaders

Do Central Texas companies have philanthropy budgets, and did those budgets increase or decrease this year?

Who spearheads giving initiatives at local businesses, and how do companies choose the nonprofits they support?

In what ways is the COVID-19 pandemic affecting corporate giving?

The 2020 Central Texas Corporate Giving Survey asks these and other insightful questions to help business leaders, nonprofits, and the community they serve to better understand the pulse of philanthropy among local companies.

The survey is distributed to hundreds of local businesses. After the survey results are compiled and analyzed, the findings will be presented in our Central Texas Corporate Giving Report this December (which will be available here on Growing-Good.org).

2015-2019: The Rodman Report

The Central Texas Corporate Giving Survey is the brainchild of Lisa Rodman, a 20-year veteran of the nonprofit arena and principal and founder of Rodman & Associates.

While advising companies and foundations in their philanthropy, Lisa realized there was an unmet need to gather detailed statistical information about corporate giving in Austin and Central Texas.

Drawing from her extensive knowledge of the charitable sector and corporate philanthropic initiatives, Lisa launched the Survey of Corporate Giving in Central Texas in 2015. The results of the survey were then published in the first Rodman Report.

Over the next five years, the survey and the Rodman Report would expand and evolve to gather more insights and benchmarks, becoming a valuable resource for both companies and nonprofits.

As Lisa noted: “Every year, the study provides new metrics that help companies understand how their giving compares to others in the community. The insights are also critical, however, for nonprofits to see how their needs align with the giving priorities of Central Texas businesses.”

Lisa retired in 2019, and a new partnership, Growing Good, formed to continue the Central Texas Corporate Giving Survey.


Each edition of the Rodman Report is still available for download:

Download the 2019 Rodman Report (PDF)

Download the 2018 Rodman Report (PDF)

Download the 2017 Rodman Report (PDF)

Download the 2016 Rodman Report (PDF)

Download the 2015 Rodman Report (PDF)


We invite you to share and/or republish the findings from our study. Please attribute your reference(s) to the Central Texas Corporate Giving Survey.

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